In the Fall of 2018 I was assigned a project to find any place on earth or in a fictional world to re-brand. This had to be something like a city, a country, a kingdom or a planet.
I chose the small Swedish island of Trysunda. Because of my Swedish heritage, I wanted to learn more about local tradition and art and incorporate that into the identity. The color red was chosen as the primary because of it's plentiful use in traditional Swedish rosemaling design.