Re-designing a Kickstarter campaign (school project)

Old Quila Logo


New Quila Logo


Although this was an assigned school project, I wanted to act as if I was working with a real client and anticipate their wants and needs. Starting with the logo, I did some research about the reason for the name and for the inclusion of the moon. I actually e-mailed the owner and they explained that Quila is derived from the Andean Equatorial word "moon" spelled Kichwa and pronounced kee-ya. The moon in that culture is also heavily equated with beauty. 

With this information at my side, I knew that I had to keep the name of the company as well as the moon icon. The shape I landed with also incorporates the vague silhouette of a vintage hair dryer to pull in the company purpose as well. One last element that was clear they really liked was the color purple and a warm color palette. After the logo was complete, I began creating all of the website screens


Here is a look at the updated website. Users would be able to create an account and find salon artists that could meet and exceed their needs without so much salon shopping. 


It was important that I create the mobile version as well as the desktop version to experiment with layout and  collapsing features of the website. 

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